IQ TV

For this blog post I decided to post a logo that I found in the book, The Secret Life of Logos that I found at the Parkland Library. The book features many logos designs from how the designs start to the final decision. The reason I chose this one for IQ TV is because I think it is very clever and the designer also got very lucky. The book had many concepts that the designer approached but leaned more towards the upper left design. I think that the fact that he uses an I and a Q to add emphasis to the eye is very unique.